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Financial Times: Ethnic diversity: ‘New Canadians’ expand markets

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Christopher Mason

Nytric, a small product development consultancy in suburban Toronto, owes its existence and growth prospects to Canada’s cultural diversity.

Two-thirds of the company’s 22 staff are foreign-born and speak a broad range of languages that help the company bridge cultures.

Chinese companies learn from Nytric’s Mandarin and Cantonese-speaking staff how to break into North American markets, while North American clients learn from Nytric’s Asian developers how their product can be reconfigured to suit much larger Asian markets.

Click here to read the complete article.

 

Reference: Financial Times

 

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