Manager, Corporate and Stakeholder Relations, Peel/Halton
Rodel joined TRIEC in September 2007 and is based in Mississauga, working with employers and stakeholders in Peel and Halton. He is a marketing communications professional with experience launching products and services that create new categories, awareness and demand among corporate and stakeholder target audiences.
Prior to TRIEC, Rodel managed product development and marketing initiatives for Markel Insurance’s non-insurance portfolio, including a national information series of seminars and publications as well as the first fuel hedging program for the Canadian trucking industry. He also worked for CertaPay, a technology start-up that developed Email Money Transfers for the large Canadian banks, managing media relations and events. As a consultant, Rodel has provided marketing communications services to CIBC, Visa Canada, ROI Fund, the Women’s Legal Education and Action Fund and Chief Roberta Jamieson, as well as public relations support to IBM, HBC/Zellers and Martha Stewart Living Omnimedia.
