Loretta is Advisor and Past President of the Chinese Canadian Advertising and Marketing Media Association (CCAMMA), has over 20 years of professional experience in marketing and public relations. She has formerly held management and consultant positions at leading multinational firms such as Hill & Knowlton in Canada, and Ogilvy Asia.
She is a frequent speaker and article contributor on entrepreneurship, multicultural marketing and public relations. She pioneered 360 Multicultural Marketing and instigated the “bridging the Chinese and Canadian markets” initiative in 1995 as president of CCAMMA.
Loretta is also a board member of the York University’s Board of Governors, Founding Advisor and Immediate Past President of Multicultural Marketing Alliance of Canada, and Senior Advisor of the North American Association of Asian Professionals.