Financial Times: Ethnic diversity: ‘New Canadians’ expand markets

Christopher Mason

Nytric, a small product development consultancy in suburban Toronto, owes its existence and growth prospects to Canada’s cultural diversity.

Two-thirds of the company’s 22 staff are foreign-born and speak a broad range of languages that help the company bridge cultures.

Chinese companies learn from Nytric’s Mandarin and Cantonese-speaking staff how to break into North American markets, while North American clients learn from Nytric’s Asian developers how their product can be reconfigured to suit much larger Asian markets.

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Reference: Financial Times