Globe and Mail: Kraft calls on star chefs to capture immigrant market

April 13, 2011
Globe and Mail

Wency Leung

Smita Chandra is breaking new ground for Kraft Canada.

As a designated “Kraft Kitchen Expert,” Ms. Chandra, who immigrated to Canada from India 25 years ago, is encouraging new South Asian immigrants to revamp their traditional cooking methods, using the company’s products.

Read the article.

Reference: Globe and Mail