March 20, 2011
Globe and Mail

The revolution in social media is changing the way ideas are transmitted, and unseating traditional power brokers. A comprehensive new study, from Environics Analytics and the digital strategy firm Delvinia, shows older, affluent well-educated Canadians, the very people who usually embrace new technology, are not leading the social media conversation on blogs, Facebook and Twitter. They are following it.

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Reference: Globe and Mail