Globe and Mail: Ethnic marketers capitalize on GTA’s shifting demographics

Dakshana Bascaramurty

Statistics Canada predicts that by 2031, 63 per cent of the GTA’s population will be “visible minorities” (a Stats Can term that clearly needs some rethinking), with South Asians and Chinese leading the pack – that’s up from the 43 per cent counted in 2006. With the minority set to become the majority, the GTA has become ground zero for marketers from major retailers, banks and wireless providers trying to attract “the ethnic consumer.”

Data collected by Statistics Canada in 2006 shows the cities of Toronto, Markham, Brampton, Mississauga and Richmond Hill experienced a major surge in visible minorities from the previous census year (2001). Markham had the highest proportion of visible minorities in the country – they made up 65.4 per cent of its population. About half were Chinese and one-quarter were South Asian. In Brampton, the census subdivision that ranked behind Markham, 56 per cent of residents were South Asian.

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Reference: Globe and Mail

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