{"id":846,"date":"2012-11-28T11:38:35","date_gmt":"2012-11-28T16:38:35","guid":{"rendered":"https:\/\/triec.ca\/pins\/?p=846"},"modified":"2018-03-28T11:40:29","modified_gmt":"2018-03-28T15:40:29","slug":"event-planning","status":"publish","type":"post","link":"https:\/\/triec.ca\/pins\/event-planning\/","title":{"rendered":"Event Planning"},"content":{"rendered":"

November 27, 2012 – Coll\u00e8ge Bor\u00e9al
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\u201cA key marketing strategy in the planning of any event is the use of social media\u201d \u2013 Carol Moxam<\/em><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Event planning is important for many professional immigrant associations. From galas and networking nights, to small gatherings of board members these occasions all require some form of event coordination and planning.<\/p>\n

On November 27, 2012, TRIEC held a Leadership Development workshop for network leaders and partners on the fundamentals of organizing an event. At this evening session, 16 individuals from nine associations learned about the essentials to event planning.<\/p>\n

Guest speakers:<\/strong><\/p>\n

Carol Moxam<\/strong>– CEO\/Founder, Special Event Boot Camp<\/a><\/p>\n

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Highlights:<\/strong><\/p>\n

Carol emphasized that from the venue, to the guest list to the budget, there are many facets to the event planning process. The best place to start is to establish goals for the event and the more specific the better. Developing a production schedule\/critical path with key dates, required tasks, and assigning who is responsible will keep the planning team organized. Using helpful online tools such as Google Docs can also help to plan with members who are scattered across large geographical regions.<\/p>\n

Carol emphasized that one way to stand out from other organizations is to create a unique identity or brand for your event or group. Using a consistent look is helpful in making the community familiar with your organization and its activities. Another key marketing strategy is the use of social media, which can be powerful in building connections with the greater community and encouraging participation.<\/p>\n

Carol also encouraged event planners to consider enlisting the help of volunteers. Invite volunteers to commit for a short time or over the entire course of the event planning process depending on your needs. You can use websites such as Facebook, Craigslist and Kijiji to broadcast your \u201cCall for Volunteers\u201d and consider working with people looking to gain Canadian work experience. Lastly, when the event is done, remember to acknowledge team members for their hard work and contributions.<\/p>\n

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Tips:<\/strong><\/p>\n